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But I’m not a Spammer- V2.0

July 28th, 2008 · 5 Comments

On Sunday, I like several others on Twitter received the following Direct Message from a Twitter User named SeoVice:

SeoVice Hey Everyone, Sending you all an Invite.kwippy invite 4 u http://kwippy.com/signup/e21093035b/; check out my page http://kwippy.com/seovice

Now, in my book any personal message sent directly to me and no one else that begins “Hey Everyone…” is starting on very rocky ground. I think that most people will feel that this is a spammy beginning. And then to follow that with a purely commercial pitch which has nothing in it for me, drops it wholly into the spam category.

So what should SeoVice have done?

  1. Personalize the message- scratch the “Hey Everyone” I’ve found “Chris” works better with me, your results may vary. ;-)
  2. Do it! Don’t tell me you’re doing it. Remove the “Sending you all an” it’s not the message, how about “You’re Invited!” instead?
  3. WHAT’S IN IT FOR ME? “Check out my page at…” is never enticing. Heck, if I send that message to my wife she usually tells me she doesn’t have the time. List the benefits for the reader. It’s not about you unless someone is paying you money to endorse their product.

So now let’s try out the new less-spamy message that SeoVice should have sent on Sunday:

Chris, you’re invited to be one of the first to try Kwippy our new social networking system at http://kwippy.com/signup/e21093035b/

Now is this spam? Well According to Wikipedia; “Spamming is the abuse of electronic messaging systems to indiscriminately send unsolicited bulk messages.” So I don’t know if this was a bulk message or not. However, the tone sets the perception, and in Marketing perception is reality. So while it’s still spamy, it has the following advantages:

  • What it’s about (an invitation to try a new service.)
  • Why I care (I can be “one of the first.”)
  • What it is (a new social networking system.)
  • It’s personal (”Chris” as opposed to impersonal “Hey you!”)

I’m not being pitched at, I’m being offered an exclusive early chance to try something new. This is enticing, exciting and interesting. Is it still spam, who cares?

Tags: Reasons For Net Marketing

5 responses so far ↓

  • 1 Rob Blatt // Jul 28, 2008 at 1:05 pm

    It’s tough waters for companies whoa re trying to get into micro-formats like Twitter because they are much more personal than sites like Facebook or MySpace. Even if a company pitched me on Twitter and they directed the message at me and no one else I would still be hesitant to click through because of my feelings about how personal Twitter is.

  • 2 Chris Kieff // Jul 28, 2008 at 2:24 pm

    Rob,
    I agree in principal. Social Media needs a much gentler hand than email. But I think we will over time get used to it not being such a personal private thing.

    Originally I think many felt that way about email but our feelings are now much more hardened towards spammers on email. Just as the must have hardened about junk mail in the postal system.

    Thanks for reading,
    Chris

  • 3 Seovice // Jul 29, 2008 at 11:45 am

    Hi before you put my name on anything and write What Seovice should have done, You should have check out the service first and realize that The message is automatically generated by Kwippy

    So yeah good effort in putting together the post. But it’s aimed at the wrong target my good man.

  • 4 Chris Kieff // Jul 30, 2008 at 1:05 pm

    SeoVice,

    I’ve never used Kwippy, and I’ve never received a DM from you before or since. And to my knowledge I’ve not received any autogenerated DM’s from any service before. If that’s a basic feature of Kwippy’s service I’d avoid it in the future.

    I tried to contact you via Twitter before the article went live but we failed to connect.

    In any case, anything that’s generated with your handle is fair to assume came from you, or was approved by you. Thanks for the reply.

    Chris

  • 5 Mark Penix // Aug 15, 2008 at 6:25 am

    Judging by his site seovice isn’t much of a marketer, blogger, or seo anything. Grain of salt Chris, grain of salt.

    For what it’s worth your rendition of the *cough* SPAM *cough* is a million times more attractive.

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