1 Good Reason – Social Marketing

By Chris Kieff, Social & Search Media Evangelist

Warren Beatty’s Bulworth, a well-intentioned yet overreaching film about political and social commentary, came to mind as I attended the Advertising 2.0 Conference last week, the well-intentioned yet overreaching new media conference during the first-ever Internet Week, in New York.

It was billed as the “primary” state of the business conference and had a list of well-heeled media big wigs which would rival any Capitol Hill fund-raiser!

So begins my first article for the Madison Avenue Journal. CLICK HERE TO READ THE ENTIRE ARTICLE