Comments on: A Guide to Sex and Politics? http://www.1goodreason.com/blog/2008/05/21/guide-to-sex-and-politics/ Social and Digital Marketing for the New Reality Thu, 09 Sep 2010 21:36:02 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Kristin Brewe http://www.1goodreason.com/blog/2008/05/21/guide-to-sex-and-politics/comment-page-1/#comment-667 Kristin Brewe Tue, 03 Jun 2008 02:06:41 +0000 http://www.1goodreason.com/blog/?p=122#comment-667 Hi there, It's Kristin again. So sorry to see I disappointed you! I didn't think you'd want to hear from me until I had something super on-topic to discuss with you. (Assuming that bloggers, like reporters, don't want to get oodles of spam on topics that don't interest them. I guess I assumed wrong. Wouldn't be the first time!) Among other things, we've been busy getting the word out about a quirky, cultishly popular musician known as PWRFL PWR. It's been interesting. We sponsored a battle of the bands in Seattle last year, and the fan favorite (selected by popular vote in the Seattle area) got the chance to appear on the main stage and to appear in an Esurance music video style ad. Of course, the video also featured Erin Esurance. We produced the ad, but first launched it only on YouTube and our MySpace page. The artist featured it on his site and talked about it with his fans as well. Then, a wee bit later, we posted a :15 version as a part of our online video buys on a variety of sites. Then, a wee bit after that (May), we started airing a :30 on national TV on appropriate networks. You can see the video and some artist info at http://www.esurance.com/pwr The response has been interesting, and we won't know how it completely shakes out until the campaign's over at the end of this month. It will be really interesting to see the difference between types of media and how they all work together (or don't), if audiences overlap (or don't). Those results were the "exclusive" I was going to give you at the end of June, but it seems it would have just been unsolicited and unwelcome anyway. My apologies. At any rate, hope all is well. Wish you and your readership all the best. Kristin Brewe Director - Brand & Public Relations Esurance Hi there,

It’s Kristin again. So sorry to see I disappointed you! I didn’t think you’d want to hear from me until I had something super on-topic to discuss with you. (Assuming that bloggers, like reporters, don’t want to get oodles of spam on topics that don’t interest them. I guess I assumed wrong. Wouldn’t be the first time!)

Among other things, we’ve been busy getting the word out about a quirky, cultishly popular musician known as PWRFL PWR. It’s been interesting. We sponsored a battle of the bands in Seattle last year, and the fan favorite (selected by popular vote in the Seattle area) got the chance to appear on the main stage and to appear in an Esurance music video style ad. Of course, the video also featured Erin Esurance.

We produced the ad, but first launched it only on YouTube and our MySpace page. The artist featured it on his site and talked about it with his fans as well.

Then, a wee bit later, we posted a :15 version as a part of our online video buys on a variety of sites. Then, a wee bit after that (May), we started airing a :30 on national TV on appropriate networks.

You can see the video and some artist info at http://www.esurance.com/pwr

The response has been interesting, and we won’t know how it completely shakes out until the campaign’s over at the end of this month. It will be really interesting to see the difference between types of media and how they all work together (or don’t), if audiences overlap (or don’t).

Those results were the “exclusive” I was going to give you at the end of June, but it seems it would have just been unsolicited and unwelcome anyway. My apologies.

At any rate, hope all is well. Wish you and your readership all the best.

Kristin Brewe
Director – Brand & Public Relations
Esurance

]]> By: jay renshaw http://www.1goodreason.com/blog/2008/05/21/guide-to-sex-and-politics/comment-page-1/#comment-570 jay renshaw Thu, 29 May 2008 06:25:00 +0000 http://www.1goodreason.com/blog/?p=122#comment-570 [...] I could even have written a follow up to the follow up piece about that. Or maybe I should hahttp://www.1goodreason.com/blog/2008/05/21/guide-to-sex-and-politics/Local Roundup: Century softball clinches county crown Carroll County OnlineFreshmen Mary Hartman and [...] [...] I could even have written a follow up to the follow up piece about that. Or maybe I should hahttp://www.1goodreason.com/blog/2008/05/21/guide-to-sex-and-politics/Local Roundup: Century softball clinches county crown Carroll County OnlineFreshmen Mary Hartman and [...]

]]> By: Gordon Whitehead http://www.1goodreason.com/blog/2008/05/21/guide-to-sex-and-politics/comment-page-1/#comment-547 Gordon Whitehead Sun, 25 May 2008 08:00:19 +0000 http://www.1goodreason.com/blog/?p=122#comment-547 Its a perfectly normal to want to shoot the president...I have that feeling everytime I watch the news. Its a perfectly normal to want to shoot the president…I have that feeling everytime I watch the news.

]]> By: Chris http://www.1goodreason.com/blog/2008/05/21/guide-to-sex-and-politics/comment-page-1/#comment-533 Chris Fri, 23 May 2008 14:58:43 +0000 http://www.1goodreason.com/blog/?p=122#comment-533 Rob, Thanks for dropping by. Chris Rob,

Thanks for dropping by.

Chris

]]> By: Rob Blatt http://www.1goodreason.com/blog/2008/05/21/guide-to-sex-and-politics/comment-page-1/#comment-528 Rob Blatt Fri, 23 May 2008 02:52:25 +0000 http://www.1goodreason.com/blog/?p=122#comment-528 What an interesting way to share a blogroll! I doubt I'll have enough time to ever check out all those sites. What an interesting way to share a blogroll! I doubt I’ll have enough time to ever check out all those sites.

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