Comments on: Reactions to the Esurance Social Networking Post http://www.1goodreason.com/blog/2008/02/08/reactions-to-the-esurance-social-networking-post/ Social and Digital Marketing for the New Reality Wed, 08 Sep 2010 13:08:32 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Drew McLellan http://www.1goodreason.com/blog/2008/02/08/reactions-to-the-esurance-social-networking-post/comment-page-1/#comment-35 Drew McLellan Sat, 09 Feb 2008 01:03:31 +0000 http://www.1goodreason.com/blog/2008/02/08/reactions-to-the-esurance-social-networking-post/#comment-35 Chris, Very thought-provoking series of partial posts and discussion. Here's the take away for me. The Achilles heel of social media is that there's no prescription for how it should be done. You could cite another 10 experts who would all have a slightly different variation on the theme. The other truth is -- we don't know yet. It's all too new and we are literally inventing it as we go along. So while we might think Erin isn't authentic or isn't the way it should be done -- who knows? One of the maddening and exciting things about this time in marketing is that we are the explorers, charting new courses and wondering if the world is flat. Fun stuff and great post! Drew Chris,

Very thought-provoking series of partial posts and discussion.

Here’s the take away for me.

The Achilles heel of social media is that there’s no prescription for how it should be done. You could cite another 10 experts who would all have a slightly different variation on the theme.

The other truth is — we don’t know yet. It’s all too new and we are literally inventing it as we go along.

So while we might think Erin isn’t authentic or isn’t the way it should be done — who knows?

One of the maddening and exciting things about this time in marketing is that we are the explorers, charting new courses and wondering if the world is flat.

Fun stuff and great post!

Drew

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